About career path

The mission of an SEO (Search Engine Optimization) Specialist is to boost the volume of inbound organic traffic from web crawlers to a website. Which is achieved through a mix of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more.

As a result of the day to day changes in the search algorithms of Google, Bing, Yahoo, and other leaders in search, an SEO expert works in a dynamic environment that requires them to be continually learning, calibrating their abilities, and testing to find how the business is moving.

Who can choose this career

  • Sales and Marketing professionals
  • Entrepreneurs
  • Students
  • Digital Marketers
  • IT Professionals

Requirements

  • Basic HTML
  • Proficient in English writing
  • Good understanding of Internet
  • Good understanding of Social Media

Career Courses

Course 1

Web Analytics

Course curriculum

Module 1: Advanced Web Analytics Course

  • 1.1  Building Blocks

Module 2: Fundamentals of Digital Analytics

  • 2.1   Fundamentals of Digital Analytics

Module 3: Business Perspective

  • 3.1  Business Perspective

Module 4: Methodology - Lean Six Sigma

  • 4.1  Methodology - Lean Six Sigma

Module 5: Data Analysis Fundamentals

  • 5.1  Data Analysis Fundamentals

Module 6: Analysis Perspective Providing Insights

  • 6.1  Analysis Perspective: Providing Insights
  • 6.2   Expressing Exactitude analysis Perspective: Providing Insights
  • 6.3   Expressing Exactitude or a Sense of Scaler a Sense of Scale

Module 7: Enabling Capabilities

  • 7.1  Enabling Capabilities

Module 8: Managing Analytics

  • 8.1  Managing Analytics

Module 9: Conversions and Onboarding

  • 9.1  Conversions and Onboarding
Course 2

Search Engine Optimization (SEO)

Course curriculum

Module 1: How Search Engines Work

  • 1.1  The Search Engine Landscape
  • 1.2  Analyzing Search Results
  • 1.3  The Search Engine Index

Module 2: Keyword Research

  • 2.1  Keywords: the Foundation
  • 2.2  Keyword Research: Keyword Tool Overview
  • 2.3  Build a Keyword List
  • 2.4  Analyze Your Keywords: Long tail and Short tail
  • 2.5  Analyze Your Keywords: Explore Opportunities
  • 2.6  Analyze Your Keywords: Plan for Trends & Cycles
  • 2.7  Analyze Your keywords: Group & manage

Module 3: Project Keyword Research

  • 3.1  Key On-Page Elements
  • 3.2  Optimize Content Hierarchy
  • 3.3  Optimize Content
  • 3.4  Optimize Content with HTML
  • 3.5  Optimize for Mobile

Module 4: On-Page Optimization

  • 4.1  Key On-Page Elements
  • 4.2  Optimize Content Hierarchy
  • 4.3  Optimize Content
  • 4.4  Optimize Content with HTML
  • 4.5  Optimize for Mobile

Module 5: Project Information Architecture

  • 5.1  Information Architecture

Module 6: Website Management and Optimization

  • 6.1  Domain Signals for SEO
  • 6.2  Manage Website URLs Preview
  • 6.3  Identify and Remove Duplicate Content Preview
  • 6.4  Additional Optimization & Management
  • 6.5  Webmaster Tools
  • 6.6  Moving to a New Domain or Redesign
  • 6.7  Google's History Of Major Algorithm Updates

Module 7: Off-Page SEO

  • 7.1  The Importance of Links
  • 7.2  The Importance of Links
  • 7.3  Evaluating Backlinks
  • 7.4  Seven Methods of Link Building
  • 7.5  Build Links through Social Networks and Social Media Sites
  • 7.6  Advanced Concepts and Best Practices for Linking

Module 8: Planning A New Website

  • 8.1  Choose a Domain Name
  • 8.2  Organize Content Structure
  • 8.3  Develop URL Structure

Module 9: Project Information Architecture Planning

  • 9.1  Information Architecture Planning

Module 10: Market Your Optimized Website

  • 10.1  Conducting Competitive Audit
  • 10.2  Why You Should Not Rely on Rankings
  • 10.3  Create a Marketing Plan
  • 10.4  SEO and Marketing Teams
  • 10.5  Claim and Manage Your Business Listing

Module 11: Project Inbound Links

  • 11.1  Inbound Links

Module 12: Analytics and Measurement

  • 12.1  Intro to Measurement
  • 12.2  Analytics Terms and Concepts
  • 12.3  Measuring Goals and Goal Values
  • 12.4  Measure and Analyze the Bounce Rate
  • 12.5  Critical Reports to Improve Your SEO

Module 13: Project Marketing Plan

  • 13.1   Marketing Plan
Course 3

Social Media

Course curriculum

Module 1: Building a Sustainable Social Media Strategy

  • 1.1  Social Media Challenges
  • 1.2  Strategy Building Guide
  • 1.3  Establishing and Benefitting from a Social Media Home Base
  • 1.4  Creating a Campaign Message
  • 1.5  Planning and Benefiting from a Diversified Posting Strategy

Module 2: Converged Social Media

  • 2.1  The Role of Converged Media in Social
  • 2.2  Understanding Paid
  • 2.3  Owned
  • 2.4  and Earned Media
  • 2.5  Putting Converged Media to Work for you

Module 3: Content Marketing in a Social Media World

  • 3.1  The Role of Content Marketing in Social
  • 3.2  Building a Content Plan
  • 3.3  Matching Content to Consumer Intent
  • 3.4  Generating Content Ideas
  • 3.5  Unlocking Content’s Full Potential

Module 4: Visual Social Media

  • 4.1  Understanding the impact of great visuals
  • 4.2  Leveraging Images in Social Media

Module 5: Understanding and Sparking Social Sharing

  • 5.1  What Makes Social Sharing so Valuable
  • 5.2  Building Content That is Inherently Shareable
  • 5.3  Psychology of Social Sharing
  • 5.4  Brainstorming Your Social Content Ideas

Module 6: Storytelling An Essential Part of Your Social Narrative

  • 6.1  Why Storytelling is Essential in Social Marketing
  • 6.2  Finding Your Focus and Your Story
  • 6.3  Understanding Consumer Stories and Their Role
  • 6.4  Matching Customer Story to Motive

Module 7: Influencer Marketing and Online Reputation Management

  • 7.1   The Role of Social Media Listening
  • 7.2   Reputation Management And Response
  • 7.3   Finding Influencers and Evangelists
  • 7.4   Engaging with Influencers and Evangelists
  • 7.5   Engaging with Paid Influencers and Evangelists

Module 8: Social Media Selling

  • 8.1  Understanding the Role of Social in the Sales Cycle
  • 8.2   How Sales and Marketing Function as a Team in Social Selling

Module 9: Social Media Measurement

  • 9.1  The Basics of Social Media Measurement
  • 9.2   Social Media Specific Metrics

Module 10: Video and YouTube Marketing

  • 10.1  Video and YouTube Marketing - Establishing A Video Marketing Strategy
  • 10.2  Video and YouTube Marketing - Gaining Exposure And Measuring Impact
  • 10.3  Video and YouTube Marketing - Leveraging Mobile Video
  • 10.4  Video and YouTube Marketing - Promoting And Measuring Mobile Video

Module 11: YouTube Advertising

  • 11.1   YouTube for Business
  • 11.2   How To Make A Client Video
  • 11.3   Promote Your Client video
  • 11.4   Data
  • 11.5   Metrics
  • 11.6   And Analytics

Module 12: Social Networking and Facebook Marketing

  • 12.1   Social Networking Overview
  • 12.2   Understanding Facebook
  • 12.3   Getting started On Facebook
  • 12.4   Understanding The Facebook Algorithm And News Feed
  • 12.5   Facebook Analytics

Module 13: Facebook Advertising

  • 13.1   Understanding Facebook Ads
  • 13.2   Choosing Your Ad Type
  • 13.3   Facebook Ad Targeting

Module 14: Microblogging and Twitter

  • 14.1  Understanding Twitter
  • 14.2  Twitter Marketing Foundations
  • 14.3  Twitter Search And Twitter Cards
  • 14.4  Define A Goal Create And Create A Strategy
  • 14.5  Twitter Tools

Module 15: Instagram Marketing

  • 15.1  Content Marketing Channel: Instagram