About career path

The objective is to gradually achieve superior customer engagement and closeness, website traffic and revenue by deliberately misusing all parts of the social media marketing roadmap.

Social media specialists ought to have a strong knowledge of how each social media channel works and how to optimize content so that it is engaging on those channels. You are responsible for joining relevant conversations on behalf of the brand and “soft selling” the product by providing support to current and prospective customers.

Who can choose this career

  • Sales and Marketing professionals
  • Entrepreneurs
  • Students
  • Digital Marketers
  • IT Professionals

Requirements

  • Basic HTML
  • Proficient in English writing
  • Good understanding of Internet
  • Good understanding of Social Media

Career Courses

Course 1

Social Media

Course curriculum

Module 1: Building a Sustainable Social Media Strategy

  • 1.1  Social Media Challenges
  • 1.2  Strategy Building Guide
  • 1.3  Establishing and Benefitting from a Social Media Home Base
  • 1.4  Creating a Campaign Message
  • 1.5  Planning and Benefiting from a Diversified Posting Strategy

Module 2: Converged Social Media

  • 2.1  The Role of Converged Media in Social
  • 2.2  Understanding Paid
  • 2.3  Owned
  • 2.4  and Earned Media
  • 2.5  Putting Converged Media to Work for you

Module 3: Content Marketing in a Social Media World

  • 3.1  The Role of Content Marketing in Social
  • 3.2  Building a Content Plan
  • 3.3  Matching Content to Consumer Intent
  • 3.4  Generating Content Ideas
  • 3.5  Unlocking Content’s Full Potential

Module 4: Visual Social Media

  • 4.1  Understanding the impact of great visuals
  • 4.2  Leveraging Images in Social Media

Module 5: Understanding and Sparking Social Sharing

  • 5.1  What Makes Social Sharing so Valuable
  • 5.2  Building Content That is Inherently Shareable
  • 5.3  Psychology of Social Sharing
  • 5.4  Brainstorming Your Social Content Ideas

Module 6: Storytelling An Essential Part of Your Social Narrative

  • 6.1  Why Storytelling is Essential in Social Marketing
  • 6.2  Finding Your Focus and Your Story
  • 6.3  Understanding Consumer Stories and Their Role
  • 6.4  Matching Customer Story to Motive

Module 7: Influencer Marketing and Online Reputation Management

  • 7.1   The Role of Social Media Listening
  • 7.2   Reputation Management And Response
  • 7.3   Finding Influencers and Evangelists
  • 7.4   Engaging with Influencers and Evangelists
  • 7.5   Engaging with Paid Influencers and Evangelists

Module 8: Social Media Selling

  • 8.1  Understanding the Role of Social in the Sales Cycle
  • 8.2   How Sales and Marketing Function as a Team in Social Selling

Module 9: Social Media Measurement

  • 9.1  The Basics of Social Media Measurement
  • 9.2   Social Media Specific Metrics

Module 10: Video and YouTube Marketing

  • 10.1  Video and YouTube Marketing - Establishing A Video Marketing Strategy
  • 10.2  Video and YouTube Marketing - Gaining Exposure And Measuring Impact
  • 10.3  Video and YouTube Marketing - Leveraging Mobile Video
  • 10.4  Video and YouTube Marketing - Promoting And Measuring Mobile Video

Module 11: YouTube Advertising

  • 11.1   YouTube for Business
  • 11.2   How To Make A Client Video
  • 11.3   Promote Your Client video
  • 11.4   Data
  • 11.5   Metrics
  • 11.6   And Analytics

Module 12: Social Networking and Facebook Marketing

  • 12.1   Social Networking Overview
  • 12.2   Understanding Facebook
  • 12.3   Getting started On Facebook
  • 12.4   Understanding The Facebook Algorithm And News Feed
  • 12.5   Facebook Analytics

Module 13: Facebook Advertising

  • 13.1   Understanding Facebook Ads
  • 13.2   Choosing Your Ad Type
  • 13.3   Facebook Ad Targeting

Module 14: Microblogging and Twitter

  • 14.1  Understanding Twitter
  • 14.2  Twitter Marketing Foundations
  • 14.3  Twitter Search And Twitter Cards
  • 14.4  Define A Goal Create And Create A Strategy
  • 14.5  Twitter Tools

Module 15: Instagram Marketing

  • 15.1  Content Marketing Channel: Instagram
Course 2

Advanced Social Media Certification Training

Course curriculum

Module 1: Building a Sustainable Social Media Strategy

  • 1.1  Social Media Challenges
  • 1.2  Strategy Building Guide
  • 1.3  Establishing and Benefitting from a Social Media Home Base
  • 1.4  Creating a Campaign Message
  • 1.5  Planning and Benefiting from a Diversified Posting Strategy

Module 2: Converged Social Media

  • 2.1  The Role of Converged Media in Social
  • 2.2  Understanding Paid
  • 2.3  Owned
  • 2.4  and Earned Media
  • 2.5  Putting Converged Media to Work for you

Module 3: Content Marketing in a Social Media World

  • 3.1  The Role of Content Marketing in Social
  • 3.2  Building a Content Plan
  • 3.3  Matching Content to Consumer Intent
  • 3.4  Generating Content Ideas
  • 3.5  Unlocking Content’s Full Potential

Module 4: Visual Social Media

  • 4.1  Understanding the impact of great visuals
  • 4.2  Leveraging Images in Social Media

Module 5: Understanding and Sparking Social Sharing

  • 5.1  What Makes Social Sharing so Valuable
  • 5.2  Building Content That is Inherently Shareable
  • 5.3  Psychology of Social Sharing
  • 5.4  Brainstorming Your Social Content Ideas

Module 6: Storytelling An Essential Part of Your Social Narrative

  • 6.1  Why Storytelling is Essential in Social Marketing
  • 6.2  Finding Your Focus and Your Story
  • 6.3  Understanding Consumer Stories and Their Role
  • 6.4  Matching Customer Story to Motive

Module 7: Influencer Marketing and Online Reputation Management

  • 7.1  The Role of Social Media Listening
  • 7.2  Reputation Management And Response
  • 7.3  Finding Influencers and Evangelists
  • 7.4  Engaging with Influencers and Evangelists
  • 7.5  Engaging with Paid Influencers and Evangelists

Module 8: Social Media Selling

  • 8.1  Understanding the Role of Social in the Sales Cycle
  • 8.2  How Sales and Marketing Function as a Team in Social Selling

Module 9: Social Media Measurement

  • 9.1  The Basics of Social Media Measurement
  • 9.2  Social Media Specific Metrics

Module 10: Video and YouTube Marketing

  • 10.1  Video and YouTube Marketing - Establishing A Video Marketing Strategy
  • 10.2  Video and YouTube Marketing - Gaining Exposure And Measuring Impact
  • 10.3  Video and YouTube Marketing - Leveraging Mobile Video
  • 10.4  Video and YouTube Marketing - Promoting And Measuring Mobile Video

Module 11: YouTube Advertising

  • 11.1  YouTube for Business
  • 11.2  How To Make A Client Video
  • 11.3  Promote Your Client video
  • 11.4  Data
  • 11.5  Metrics
  • 11.6  And Analytics

Module 12: Social Networking and Facebook Marketing

  • 12.1  Social Networking Overview
  • 12.2  Understanding Facebook
  • 12.3  Getting started On Facebook
  • 12.4  Understanding The Facebook Algorithm And News Feed
  • 12.5  Facebook Analytics

Module 13: Facebook Advertising

  • 13.1  Understanding Facebook Ads
  • 13.2  Choosing Your Ad Type
  • 13.3  Facebook Ad Targeting

Module 14: Microblogging and Twitter

  • 14.1  Understanding Twitter
  • 14.2  Twitter Marketing Foundations
  • 14.3  Twitter Search And Twitter Cards
  • 14.4  Define A Goal Create And Create A Strategy
  • 14.5  Twitter Tools

Module 15: Twitter Advertising

  • 15.1  Understanding The Options
  • 15.2  Understanding Targeting Bids
  • 15.3  Advanced Twitter Targeting With TV Ads
  • 15.4  Increased Ad Engagement With Twitter Cards

Module 16: Pinterest Marketing

  • 16.1  Understanding Pinterest's Potential
  • 16.2  Putting Pinterest To Work
  • 16.3  Building A Pinterest Strategy
  • 16.4  Pinterest Measurement
  • 16.5  Pinterest Advertising

Module 17: LinkedIn Marketing

  • 17.1  Content Marketing Channel: LinkedIn

Module 18: Instagram Marketing

  • 18.1  Content Marketing Channel: Instagram