About the certification

This course will enable you to:
  • Gain an extensive learning of the different digital marketing disciplines: Search Engine Optimization (SEO),
  • Website conversion rate optimization, Social Media Marketing, Web Analytics, Pay-Per-Click (PPC), Content Marketing, Email Marketing, Programmatic Buying, Marketing Automation and Digital Marketing Strategy, Mobile Marketing.
  • Become an expert in digital marketing execution tools: Google Analytics, Google AdWords, Facebook Marketing, Twitter Advertising, and YouTube Marketing
  • Convert your career with us in Digital Marketing and learn Mimic Pro stimulation for an e-commerce company. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
  • Gain hands-on experience in accomplishing projects using Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing

Who is the target audience?

Sales or business professional looking to accelerate your career.
  • Sales or business proficient hoping to quicken your career
  • This course will provide you an insider's view of the digital marketing domain.
  • Skill up your competencies and carve an entry into a digital marketing role
  • Comprehend the internal workings of digital marketing campaigns that can you as you collaborate and work with digital marketing teams
  • Entrepreneur interested in leveraging digital marketing to improve the ROI for your company:
  • We live in a digital world where the majority of your customers live online. So in case, you’re endeavoring to grow your brand or boost online sales, digital marketing is a critical part of your marketing strategy. This course will help you.
  • Understand the role that digital tools and marketing channels can play in growing your online brand
  • Advance your knowledge and experience required to engage with marketing partners and organizations as you implement an effective digital strategy for your brand

What are the requirements?

  • Everyone

What I am going to get from this course

  • "Use digital marketing tools like Google Analytics, Google AdWords, Facebook and YouTube Marketing to gain projects and experience realistic situations for yourself"
  • Gain an extensive knowledge of different digital marketing disciplines like search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
  • Try your hand at managing digital marketing campaigns by becoming a virtual digital marketing manager for an e-commerce company. Thanks to our Mimic Pro simulation, you can practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more
  • "Establish yourself as a master of top digital marketing certification exams - Our course prepares you for exams such as OMCA, Google Analytics, Google AdWords, Facebook Marketing and YouTube Marketing"

Curriculum


Module 1: Search Engine Optimization (SEO)

  • 1.1  Introduction to SEO
  • 1.2  A Model of Search Engines

Module 2: Social Media

  • 2.1  Understanding Social Media Strategy
  • 2.2  Building a Social Media Strategy

Module 3: Content Marketing

  • 3.1  What is Content Marketing Preview
  • 3.2  What's In It For Me Preview
  • 3.3  Objectives Preview
  • 3.4  Origins of Content Marketing
  • 3.5  Content Marketing—Definition
  • 3.6  Content Marketing Overlap Preview
  • 3.7  Effective vs Ineffective Preview
  • 3.8  The No-strategy Penalty
  • 3.9  Key Takeaways

Module 4: Email Marketing

  • 4.1  Introduction to Email
  • 4.2  Basic Terminology
  • 4.3  

Module 5: Mobile Marketing

  • 5.1  Introduction Preview
  • 5.2  What's In It For Me Preview
  • 5.3  Objectives Preview
  • 5.4  What is Mobile Marketing
  • 5.5  The Cost of Forsaking Mobile
  • 5.6  Marketing vs Advertising
  • 5.7  Who Needs Mobile Marketing
  • 5.8  Mobiles Role in the Marketing Mi
  • 5.9  Mobile and Other Advertising
  • 5.10  Mobile and Television Preview
  • 5.11  Mobile and Other Digital Channels
  • 5.12  Key Takeaways

Module 6: Pay Per Click (PPC)

  • 6.1  Introduction to PPC
  • 6.2  Psychology of Search
  • 6.3  

Module 7: Website Conversion Rate Optimization

  • 7.1  Introduction
  • 7.2  What's In It For Me
  • 7.3  Objectives
  • 7.4  Introducing Website Conversion Rate Optimization
  • 7.5  The Traits of Success
  • 7.6  The Amazon Example
  • 7.7  What Should You Test
  • 7.8  Robert Cialdini’s Principles of Persuasion

Module 8: Digital Analytics

  • 8.1  Introduction
  • 8.2  What's In It For Me
  • 8.3  Objectives
  • 8.4  Why Digital Analytics
  • 8.5  What is Analytics
  • 8.6  Role of an Analyst
  • 8.7  How Difficult is it
  • 8.8  Key Takeaways

Module 9: Marketing Automation

  • 9.1  Introduction Preview
  • 9.2  Defining Marketing Automation Preview
  • 9.3  Increase Engagement Preview
  • 9.4  Flatten Your Sales Funnel Preview
  • 9.5  Close More Deals
  • 9.6  Make More Money
  • 9.7  Develop Best Customers

Module 10: Programmatic Buying

  • 10.1  Introduction
  • 10.2  Programmatic Buying
  • 10.3  Programmatic Uses
  • 10.4  Programmatic Media
  • 10.5  Programmatic Channels and Custom Audiences
  • 10.6  Using Videos in Programmatic
  • 10.7  Programmatic in Mobile and Apps
  • 10.8  Advanced Targeting
  • 10.9  Real Time Advertising

Module 11: Tools - Google Analytics: Specific Techniques and Reports

  • 11.1  Overview
  • 11.2  Introduction
  • 11.3  Efficient "Inline" Analysis
  • 11.4  Building a Table
  • 11.5  Demonstrating Results

Module 12: Tools - Google AdWords Fundamentals

  • 12.1  Introduction to AdWords
  • 12.2  What is AdWords?
  • 12.3  How AdWords Works
  • 12.4  Google's Networks
  • 12.5  Targeting Options

Module 13: Tools - Facebook Marketing and Advertising

  • 13.1  Facebook Advertising Part : Understanding Facebook Ads
  • 13.2  Understanding Facebook Ads
  • 13.3  Facebook Advertising Part : Choosing Your Ad Type
  • 13.4  Choosing Your Ad Type
  • 13.5  Facebook Advertising Part : Facebook Ad Targeting
  • 13.6  Facebook Ad Targeting

Module 14: Tools - YouTube and Video Marketing

  • 14.1  YouTube and Video Marketing Part : Establishing a Video Marketing Strategy
  • 14.2  Establishing a Video Marketing Strategy
  • 14.3  YouTube and Video Marketing Part : Gaining Exposure and Measuring Impact
  • 14.4  Gaining Exposure and Measuring Impact
  • 14.5  YouTube and Video Marketing Part : Leveraging Mobile Video
  • 14.6  Leveraging Mobile Video
  • 14.7  YouTube and Video Marketing Part : Promoting and Measuring Mobile Video
  • 14.8  Promoting and Measuring Mobile Video

Module 15: Tools - Twitter Advertising

  • 15.1  Introduction
  • 15.2  How is Twitter Unique
  • 15.3  Difference Between Twitter and Facebook
  • 15.4  Why Use Twitter
  • 15.5  Twitter for Business
  • 15.6  Introduction to Twitter Ad
  • 15.7  Objective of Twitter Ad
  • 15.8  Twitter Ads Biddin
  • 15.9  Targetting Audience
  • 15.10  Targetting Example - Dating Aps
  • 15.11  Tailored Targetting

Module 16: Digital Marketing Strategy

  • 16.1  Creating a Digital Marketing Strategy
  • 16.2  Targeting Audience
  • 16.3  Plan the Right Channel Mix
  • 16.4  Campaign Management
  • 16.5  Campaign Measurement
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What kind of learning does ITlearn360.com provide?

ITlearn360.com offers instructor-led online live sessions and classroom-based corporate trainings and bootcamps for various courses and certifications to the learners.

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@ITlearn360.com, we have an instructor community of industry professionals who are working in leading organizations and are veterans in their respective fields. These experts belong to various industries and are willing to share their talent with learners like you.

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