About Career Path

A digital marketing professional, or specialist, is regularly in charge of building up the strategy utilized in marketing a company's product online, using such procedures in the field as social media, Web analytics, e-mail marketing and search engine optimization, among others. They may put together different online promotions and e-mail marketing to get their company's message out, and in addition perform consumer research to discover other ways of reaching customers via the Internet.Other possible job titles for professionals in the field of digital marketing include digital sales executive, SEO marketer and online marketing manager.

SEO marketers are required to make an interpretation of business objectives into successful SEO campaigns, analyze the performance of SEO efforts and help clients increase search engine rankings for their websites.

Digital marketing experts in positions of leadership, for example, manager or director, will direct Internet marketing promotion from program management to execution. They are usually required to provide clear direction to the other members of the marketing team, such as the copywriter, web designer and sales executives.