About Career Path

A digital marketing professional, or specialist, is regularly in charge of building up the strategy utilized in marketing a company's product online, using such procedures in the field as social media, Web analytics, e-mail marketing and search engine optimization, among others. They may put together different online promotions and e-mail marketing to get their company's message out, and in addition perform consumer research to discover other ways of reaching customers via the Internet.Other possible job titles for professionals in the field of digital marketing include digital sales executive, SEO marketer and online marketing manager.

SEO marketers are required to make an interpretation of business objectives into successful SEO campaigns, analyze the performance of SEO efforts and help clients increase search engine rankings for their websites.

Digital marketing experts in positions of leadership, for example, manager or director, will direct Internet marketing promotion from program management to execution. They are usually required to provide clear direction to the other members of the marketing team, such as the copywriter, web designer and sales executives.

Who can choose this career

  • Sales and Marketing professionals
  • Entrepreneurs
  • Students
  • Digital Marketers
  • IT Professionals

Requirements

  • Basic HTML
  • Proficient in English writing
  • Good understanding of Internet

Career Courses

Course 1

Digital Marketing Certified Associate Training (DMCA)

Course curriculum

Module 1: Search Engine Optimization (SEO)

  • 1.1  Introduction to SEO
  • 1.2  A Model of Search Engines

Module 2: Social Media

  • 2.1  Understanding Social Media Strategy
  • 2.2  Building a Social Media Strategy

Module 3: Content Marketing

  • 3.1  What is Content Marketing Preview
  • 3.2  What's In It For Me Preview
  • 3.3  Objectives Preview
  • 3.4  Origins of Content Marketing
  • 3.5  Content Marketing—Definition
  • 3.6  Content Marketing Overlap Preview
  • 3.7  Effective vs Ineffective Preview
  • 3.8  The No-strategy Penalty
  • 3.9  Key Takeaways

Module 4: Email Marketing

  • 4.1  Introduction to Email
  • 4.2  Basic Terminology
  • 4.3  

Module 5: Mobile Marketing

  • 5.1  Introduction Preview
  • 5.2  What's In It For Me Preview
  • 5.3  Objectives Preview
  • 5.4  What is Mobile Marketing
  • 5.5  The Cost of Forsaking Mobile
  • 5.6  Marketing vs Advertising
  • 5.7  Who Needs Mobile Marketing
  • 5.8  Mobiles Role in the Marketing Mi
  • 5.9  Mobile and Other Advertising
  • 5.10  Mobile and Television Preview
  • 5.11  Mobile and Other Digital Channels
  • 5.12  Key Takeaways

Module 6: Pay Per Click (PPC)

  • 6.1  Introduction to PPC
  • 6.2  Psychology of Search
  • 6.3  

Module 7: Website Conversion Rate Optimization

  • 7.1  Introduction
  • 7.2  What's In It For Me
  • 7.3  Objectives
  • 7.4  Introducing Website Conversion Rate Optimization
  • 7.5  The Traits of Success
  • 7.6  The Amazon Example
  • 7.7  What Should You Test
  • 7.8  Robert Cialdini’s Principles of Persuasion

Module 8: Digital Analytics

  • 8.1  Introduction
  • 8.2  What's In It For Me
  • 8.3  Objectives
  • 8.4  Why Digital Analytics
  • 8.5  What is Analytics
  • 8.6  Role of an Analyst
  • 8.7  How Difficult is it
  • 8.8  Key Takeaways

Module 9: Marketing Automation

  • 9.1  Introduction Preview
  • 9.2  Defining Marketing Automation Preview
  • 9.3  Increase Engagement Preview
  • 9.4  Flatten Your Sales Funnel Preview
  • 9.5  Close More Deals
  • 9.6  Make More Money
  • 9.7  Develop Best Customers

Module 10: Programmatic Buying

  • 10.1  Introduction
  • 10.2  Programmatic Buying
  • 10.3  Programmatic Uses
  • 10.4  Programmatic Media
  • 10.5  Programmatic Channels and Custom Audiences
  • 10.6  Using Videos in Programmatic
  • 10.7  Programmatic in Mobile and Apps
  • 10.8  Advanced Targeting
  • 10.9  Real Time Advertising

Module 11: Tools - Google Analytics: Specific Techniques and Reports

  • 11.1  Overview
  • 11.2  Introduction
  • 11.3  Efficient "Inline" Analysis
  • 11.4  Building a Table
  • 11.5  Demonstrating Results

Module 12: Tools - Google AdWords Fundamentals

  • 12.1  Introduction to AdWords
  • 12.2  What is AdWords?
  • 12.3  How AdWords Works
  • 12.4  Google's Networks
  • 12.5  Targeting Options

Module 13: Tools - Facebook Marketing and Advertising

  • 13.1  Facebook Advertising Part : Understanding Facebook Ads
  • 13.2  Understanding Facebook Ads
  • 13.3  Facebook Advertising Part : Choosing Your Ad Type
  • 13.4  Choosing Your Ad Type
  • 13.5  Facebook Advertising Part : Facebook Ad Targeting
  • 13.6  Facebook Ad Targeting

Module 14: Tools - YouTube and Video Marketing

  • 14.1  YouTube and Video Marketing Part : Establishing a Video Marketing Strategy
  • 14.2  Establishing a Video Marketing Strategy
  • 14.3  YouTube and Video Marketing Part : Gaining Exposure and Measuring Impact
  • 14.4  Gaining Exposure and Measuring Impact
  • 14.5  YouTube and Video Marketing Part : Leveraging Mobile Video
  • 14.6  Leveraging Mobile Video
  • 14.7  YouTube and Video Marketing Part : Promoting and Measuring Mobile Video
  • 14.8  Promoting and Measuring Mobile Video

Module 15: Tools - Twitter Advertising

  • 15.1  Introduction
  • 15.2  How is Twitter Unique
  • 15.3  Difference Between Twitter and Facebook
  • 15.4  Why Use Twitter
  • 15.5  Twitter for Business
  • 15.6  Introduction to Twitter Ad
  • 15.7  Objective of Twitter Ad
  • 15.8  Twitter Ads Biddin
  • 15.9  Targetting Audience
  • 15.10  Targetting Example - Dating Aps
  • 15.11  Tailored Targetting

Module 16: Digital Marketing Strategy

  • 16.1  Creating a Digital Marketing Strategy
  • 16.2  Targeting Audience
  • 16.3  Plan the Right Channel Mix
  • 16.4  Campaign Management
  • 16.5  Campaign Measurement
Course 2

Search Engine Optimization (SEO)

Course curriculum

Module 1: How Search Engines Work

  • 1.1  The Search Engine Landscape
  • 1.2  Analyzing Search Results
  • 1.3  The Search Engine Index

Module 2: Keyword Research

  • 2.1  Keywords: the Foundation
  • 2.2  Keyword Research: Keyword Tool Overview
  • 2.3  Build a Keyword List
  • 2.4  Analyze Your Keywords: Long tail and Short tail
  • 2.5  Analyze Your Keywords: Explore Opportunities
  • 2.6  Analyze Your Keywords: Plan for Trends & Cycles
  • 2.7  Analyze Your keywords: Group & manage

Module 3: Project Keyword Research

  • 3.1  Key On-Page Elements
  • 3.2  Optimize Content Hierarchy
  • 3.3  Optimize Content
  • 3.4  Optimize Content with HTML
  • 3.5  Optimize for Mobile

Module 4: On-Page Optimization

  • 4.1  Key On-Page Elements
  • 4.2  Optimize Content Hierarchy
  • 4.3  Optimize Content
  • 4.4  Optimize Content with HTML
  • 4.5  Optimize for Mobile

Module 5: Project Information Architecture

  • 5.1  Information Architecture

Module 6: Website Management and Optimization

  • 6.1  Domain Signals for SEO
  • 6.2  Manage Website URLs Preview
  • 6.3  Identify and Remove Duplicate Content Preview
  • 6.4  Additional Optimization & Management
  • 6.5  Webmaster Tools
  • 6.6  Moving to a New Domain or Redesign
  • 6.7  Google's History Of Major Algorithm Updates

Module 7: Off-Page SEO

  • 7.1  The Importance of Links
  • 7.2  The Importance of Links
  • 7.3  Evaluating Backlinks
  • 7.4  Seven Methods of Link Building
  • 7.5  Build Links through Social Networks and Social Media Sites
  • 7.6  Advanced Concepts and Best Practices for Linking

Module 8: Planning A New Website

  • 8.1  Choose a Domain Name
  • 8.2  Organize Content Structure
  • 8.3  Develop URL Structure

Module 9: Project Information Architecture Planning

  • 9.1  Information Architecture Planning

Module 10: Market Your Optimized Website

  • 10.1  Conducting Competitive Audit
  • 10.2  Why You Should Not Rely on Rankings
  • 10.3  Create a Marketing Plan
  • 10.4  SEO and Marketing Teams
  • 10.5  Claim and Manage Your Business Listing

Module 11: Project Inbound Links

  • 11.1  Inbound Links

Module 12: Analytics and Measurement

  • 12.1  Intro to Measurement
  • 12.2  Analytics Terms and Concepts
  • 12.3  Measuring Goals and Goal Values
  • 12.4  Measure and Analyze the Bounce Rate
  • 12.5  Critical Reports to Improve Your SEO

Module 13: Project Marketing Plan

  • 13.1   Marketing Plan
Course 3

Social Media

Course curriculum

Module 1: Building a Sustainable Social Media Strategy

  • 1.1  Social Media Challenges
  • 1.2  Strategy Building Guide
  • 1.3  Establishing and Benefitting from a Social Media Home Base
  • 1.4  Creating a Campaign Message
  • 1.5  Planning and Benefiting from a Diversified Posting Strategy

Module 2: Converged Social Media

  • 2.1  The Role of Converged Media in Social
  • 2.2  Understanding Paid
  • 2.3  Owned
  • 2.4  and Earned Media
  • 2.5  Putting Converged Media to Work for you

Module 3: Content Marketing in a Social Media World

  • 3.1  The Role of Content Marketing in Social
  • 3.2  Building a Content Plan
  • 3.3  Matching Content to Consumer Intent
  • 3.4  Generating Content Ideas
  • 3.5  Unlocking Content’s Full Potential

Module 4: Visual Social Media

  • 4.1  Understanding the impact of great visuals
  • 4.2  Leveraging Images in Social Media

Module 5: Understanding and Sparking Social Sharing

  • 5.1  What Makes Social Sharing so Valuable
  • 5.2  Building Content That is Inherently Shareable
  • 5.3  Psychology of Social Sharing
  • 5.4  Brainstorming Your Social Content Ideas

Module 6: Storytelling An Essential Part of Your Social Narrative

  • 6.1  Why Storytelling is Essential in Social Marketing
  • 6.2  Finding Your Focus and Your Story
  • 6.3  Understanding Consumer Stories and Their Role
  • 6.4  Matching Customer Story to Motive

Module 7: Influencer Marketing and Online Reputation Management

  • 7.1   The Role of Social Media Listening
  • 7.2   Reputation Management And Response
  • 7.3   Finding Influencers and Evangelists
  • 7.4   Engaging with Influencers and Evangelists
  • 7.5   Engaging with Paid Influencers and Evangelists

Module 8: Social Media Selling

  • 8.1  Understanding the Role of Social in the Sales Cycle
  • 8.2   How Sales and Marketing Function as a Team in Social Selling

Module 9: Social Media Measurement

  • 9.1  The Basics of Social Media Measurement
  • 9.2   Social Media Specific Metrics

Module 10: Video and YouTube Marketing

  • 10.1  Video and YouTube Marketing - Establishing A Video Marketing Strategy
  • 10.2  Video and YouTube Marketing - Gaining Exposure And Measuring Impact
  • 10.3  Video and YouTube Marketing - Leveraging Mobile Video
  • 10.4  Video and YouTube Marketing - Promoting And Measuring Mobile Video

Module 11: YouTube Advertising

  • 11.1   YouTube for Business
  • 11.2   How To Make A Client Video
  • 11.3   Promote Your Client video
  • 11.4   Data
  • 11.5   Metrics
  • 11.6   And Analytics

Module 12: Social Networking and Facebook Marketing

  • 12.1   Social Networking Overview
  • 12.2   Understanding Facebook
  • 12.3   Getting started On Facebook
  • 12.4   Understanding The Facebook Algorithm And News Feed
  • 12.5   Facebook Analytics

Module 13: Facebook Advertising

  • 13.1   Understanding Facebook Ads
  • 13.2   Choosing Your Ad Type
  • 13.3   Facebook Ad Targeting

Module 14: Microblogging and Twitter

  • 14.1  Understanding Twitter
  • 14.2  Twitter Marketing Foundations
  • 14.3  Twitter Search And Twitter Cards
  • 14.4  Define A Goal Create And Create A Strategy
  • 14.5  Twitter Tools

Module 15: Instagram Marketing

  • 15.1  Content Marketing Channel: Instagram