Content Marketing

About the course

Content Marketing is intended for building authority, intensify the message, achieving, and retaining the target audience. Efficiently written Marketing Content helps build the reputation of a trusted consultant.
This comprehensive Content Marketing program makes candidates to deliver influential and remarkable Marketing Content, focusing on the dynamic approaches, tactics, and best practices that a writer needs to form and upgrade content marketing skills. This comprehensive course also helps candidates understand various aspects of planning and executing Content Marketing strategies with greater efficiency and impact, guiding participants to utilize the power of words to publicize information and create impressive marketing content.

Who is the target audience?

The objectives of this Advanced Content Marketing Course are:

Make fascinating and convincing Marketing Content.
Distinguish Prospects and create a powerful Content Marketing Strategy.
Create messaging and appropriate content guidelines.
Know how to discover industry influencers and identify promotional opportunities.
Learn content marketing techniques, strategies, and best practices to create effective content.
Figure out how to develop appropriate content for each type of audience segment.
Make best practices for content across media types, including social media, images, etc.

What are the requirements?

Proficiency in MS Office and WordPress or other Content Management Software
BSc degree in Marketing, Journalism or relevant field
Excellent communication and writing skills in English

What I am going to get from this course

Know how to make convincing Marketing Content.
Know how to make an effective Content Marketing Strategy.
Create messaging and appropriate content guidelines.
Figure out how to discover industry influencers and identify promotional opportunities.
Know how to make appropriate content for each type of audience segment.
Create best practices for content across media types, including social media, images, etc.

Curriculum

Module 1: Developing a Vision of Content Marketing Success

1.1 Introduction
1.2 What's In It For Me
1.3 Vision for Successful Content Marketing
1.4 The Michelin Guide Story Hindustan Unilever
1.5 Volvo Trucks
1.6 Dell's Take It Easy
1.7 Key Takeaways

Module 2: Developing a Business Case for Content Marketing

2.1 Introduction
2.2 What's In It For Me
2.3 Content Marketing Budget
2.4 Objectives and Key Performance Indicators (KPIs)
2.5 Challenges and Impact
2.6 Best Practices
2.7 Benefits and Financial Impact
2.8 Build your Business Case
2.9 Compare the Value of Content Marketing
2.10 Key Takeaways

Module 3: Creating a Successful Content Marketing Strategy

3.1 Introduction
3.2 What's In It For Me
3.3 Creating a Successful Content Marketing Strategy
3.4 Model for Creating a Successful Content Marketing Strategy
3.5 Content Marketing Strategy - Two-Step Model
3.6 Two Step Model - First Phase
3.7 Two-Step Model - Second Phase
3.8 Benefit of Two-Step flow Model
3.9 Key Takeaways

Module 4: Creating a Remarkable Editorial Mission Statement

4.1 Introduction
4.2 What's In It For Me
4.3 Editorial Mission Statements
4.4 Create Remarkable Content
4.5 Top Global Ad Campaigns
4.6 Remarkable Editorial Mission Statement
4.7 Key Takeaways

Module 5: Targeting Customer Intent Instead of Demographics

5.1 Introduction
5.2 What's In It For Me
5.3 Target Intent over Demographic
5.4 Target Customers on Mobile Devices
5.5 Target Intent on YouTube
5.6 Know Your Customers' Intent
5.7 Have a Mobile-friendly Website
5.8 Video are Preferred Over Text
5.9 Key Takeaways

Module 6: Targeting Key Influencers

6.1 Introduction
6.2 What's In It For Me
6.3 Importance Of Influencer Marketing
6.4 Process Of Augmenting With Influencers
6.5 Case Study—Orange France
6.6 Key Takeaways

Module 7: Producing Help, Hub, and Hero Content Consistently

7.1 Introduction
7.2 What's In It For Me
7.3 Help Content
7.4 Hub Content
7.5 Hero Content
7.6 Key Takeaways

Module 8: Producing Engaging Content More Frequently

8.1 Introduction
8.2 What's In It For Me
8.3 Producing Engaging Content
8.4 Engagement Through Video and Text
8.5 Text Vs Video
8.6 What to Seek
8.7 Checklist - When to Use Video or Text
8.8 Key Takeaways

Module 9: Using Effective B2C and B2B Content Marketing Tactics

9.1 Introduction
9.2 What's In It For Me
9.3 B2C and B2B Content Marketing Tactics—Usage
9.4 B2C and B2B Content Marketing Tactics—Effectiveness
9.5 Email Newsletters
9.6 In-person Events
9.7 Illustrations/Photos
9.8 Social Media content
9.9 Infographics

Module 10: Building Successful B2C and B2B Social Media Platforms

10.1 Introduction
10.2 What's In It For Me
10.3 Social Media Platforms
10.4 Facebook
10.5 LinkedIn
10.6 YouTube
10.7 YouTube - Create Great Content
10.8 YouTube - Develop a Programming Strategy
10.9 Twitter
10.10 Key Takeaways

Module 11: Helping Customers find the Information They Seek

11.1 Introduction
11.2 What's In It For Me
11.3 Optimizing Your Content For Your Web Site
11.4 Creating A Google-friendly Web Site
11.5 Optimizing Web Pages For Keywords
11.6 Optimizing Video Content
11.7 Micro-moments
11.8 Key Takeaways

Module 12: Helping Key Influencers Impact the Buyer’s Decision-Making Process

12.1 Introduction
12.2 What's In It For Me
12.3 Influencing the Influencers
12.4 Schmooze Optimization
12.5 Nurture Key Relationships
12.6 Example -WineWorld
12.7 Four Key Influencers
12.8 Engaging Digital Presence
12.9 Keys to Success
12.10 Work together with influencers
12.11 GE with influential YouTube creators
12.12 Creations in support with GE
12.13 Key Takeaways

Module 13: Measuring Content Effectiveness

13.1 Introduction
13.2 What's In It For Me
13.3 Sales and Sales Lead Quality
13.4 Touchpoints in the Customer Journey
13.5 Turning Touchpoints into Quality Leads or Sales
13.6 Focus on the Right Metrics
13.7 Value Your Best Customer
13.8 Attribute Value Across the Journey
13.9 Prove Marketing Impact
13.10 Key Takeaways

Module 14: Measuring Return on Marketing Investment

14.1 Introduction
14.2 What's In It For Me
14.3 Return on Marketing Investment
14.4 The Power of the Press Release
14.5 Test - ROMI Revisited
14.6 Test - Impact of a Budget Cut
14.7 Test - Impact of Using Multimedia
14.8 Key Takeaways

Module 15: Improving Effectiveness by Becoming More Sophisticated or Mature

15.1 Introduction
15.2 What's In It For Me
15.3 Content Marketing Maturity
15.4 Get Value from Editorial Meetings
15.5 Content Marketing in Organizations
15.6 Content Marketing with SEO and Social Media
15.7 Leverage Paid Advertising
15.8 Sophisticated Content Marketers
15.9 Analytics Tips
15.10 Key Takeaways

Module 16: Content Marketing in the Foreseeable Future

16.1 Introduction
16.2 What's In It For Me
16.3 Content Marketing Forecast
16.4 Impact on Content Marketing Strategy
16.5 Video Sharing Platforms—Audience Segments
16.6 Video Sharing Platforms—Content Genres
16.7 YouTube vs Facebook
16.8 YouTube Best Practices
16.9 Virtual Reality
16.10 Facebook Best Practices
16.11 Instagram and Twitter Best Practices
16.12 Key Takeaways

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