About the courseWho is the target audience?What are the requirements?What I am going to get from this courseCurriculumFAQsSign up for demo Contact US Call us : +1-800-543-5571 Mail us : training@itlearn360.com About the course ITlearn360 provides comprehensive Social Media training program which is aimed to educate and train candidates in the rapidly expanding field of Social Media. Candidates will be trained on the latest and most advanced techniques; they will develop skills in gaining traffic to the websites and promoting and securing brand and online reputation. This training program is aimed at educating and training candidates on the effect of E-commerce and how Social media has changed businesses in the field of marketing and communication. ITlearn360's comprehensive Social Media training program tends to the concept of sales channels and how it connects to your existing Social Media goal and micro-goals. Who is the target audience? This course will train participants in: Generating more traffic, visibility, and awareness for a brand or product. Comprehensive social media communication principles and platforms Understanding the subtle and intricate details of effective social media marketing Effectively implementing Social Media strategies and tactics and building marketing campaigns Differentiating the four approaches to motivate consumers by listing the 3 key benefits of storytelling when it comes to consumer engagement. What are the requirements? Digital Marketing Analyst, SEO Specialist, Anyone who have basic knowledge of Social Media What I am going to get from this course Social Media Marketing Strategies and Implementation. Content Marketing on Social Media Sites. Social Media Paid Advertisement. Curriculum Module 1: Building a Sustainable Social Media Strategy 1.1 Social Media Challenges1.2 Strategy Building Guide1.3 Establishing and Benefitting from a Social Media Home Base1.4 Creating a Campaign Message1.5 Planning and Benefiting from a Diversified Posting Strategy Module 2: Converged Social Media 2.1 The Role of Converged Media in Social2.2 Understanding Paid2.3 Owned2.4 and Earned Media2.5 Putting Converged Media to Work for you Module 3: Content Marketing in a Social Media World 3.1 The Role of Content Marketing in Social3.2 Building a Content Plan3.3 Matching Content to Consumer Intent3.4 Generating Content Ideas3.5 Unlocking Content’s Full Potential Module 4: Visual Social Media 4.1 Understanding the impact of great visuals4.2 Leveraging Images in Social Media Module 5: Understanding and Sparking Social Sharing 5.1 What Makes Social Sharing so Valuable5.2 Building Content That is Inherently Shareable5.3 Psychology of Social Sharing5.4 Brainstorming Your Social Content Ideas Module 6: Storytelling An Essential Part of Your Social Narrative 6.1 Why Storytelling is Essential in Social Marketing6.2 Finding Your Focus and Your Story6.3 Understanding Consumer Stories and Their Role6.4 Matching Customer Story to Motive Module 7: Influencer Marketing and Online Reputation Management 7.1 The Role of Social Media Listening7.2 Reputation Management And Response7.3 Finding Influencers and Evangelists7.4 Engaging with Influencers and Evangelists7.5 Engaging with Paid Influencers and Evangelists Module 8: Social Media Selling 8.1 Understanding the Role of Social in the Sales Cycle8.2 How Sales and Marketing Function as a Team in Social Selling Module 9: Social Media Measurement 9.1 The Basics of Social Media Measurement9.2 Social Media Specific Metrics Module 10: Video and YouTube Marketing 10.1 Video and YouTube Marketing - Establishing A Video Marketing Strategy10.2 Video and YouTube Marketing - Gaining Exposure And Measuring Impact10.3 Video and YouTube Marketing - Leveraging Mobile Video10.4 Video and YouTube Marketing - Promoting And Measuring Mobile Video Module 11: YouTube Advertising 11.1 YouTube for Business11.2 How To Make A Client Video11.3 Promote Your Client video11.4 Data11.5 Metrics11.6 And Analytics Module 12: Social Networking and Facebook Marketing 12.1 Social Networking Overview12.2 Understanding Facebook12.3 Getting started On Facebook 12.4 Understanding The Facebook Algorithm And News Feed 12.5 Facebook Analytics Module 13: Facebook Advertising 13.1 Understanding Facebook Ads13.2 Choosing Your Ad Type13.3 Facebook Ad Targeting Module 14: Microblogging and Twitter 14.1 Understanding Twitter14.2 Twitter Marketing Foundations 14.3 Twitter Search And Twitter Cards14.4 Define A Goal Create And Create A Strategy 14.5 Twitter Tools Module 15: Instagram Marketing 15.1 Content Marketing Channel: Instagram Request a detailed syllabus. Get Syllabus Get Answers (Answering their questions)What kind of learning does ITlearn360.com provide?ITlearn360.com offers instructor-led online live sessions and classroom-based corporate trainings and bootcamps for various courses and certifications to the learners.Who are the instructors @ITlearn360.com?@ITlearn360.com, we have an instructor community of industry professionals who are working in leading organizations and are veterans in their respective fields. These experts belong to various industries and are willing to share their talent with learners like you.Are classes @ITlearn360.com conducted through online video streaming?Yes, the classes @ITlearn360.com are conducted through online video streaming where there is two-way communication between users and instructors. The users can speak by using a microphone, chat by sending a message through a chat window and share their screens with an instructor. For better understanding, users also get recorded video of the class.More faqsSign for next demo class For Individual For Corporates Name Email Phone No. City Submit Name Email Phone No. Company Name City Submit