About Career Path

The mission of an SEO (Search Engine Optimization) Specialist is to boost the volume of inbound organic traffic from web crawlers to a website. Which is achieved through a mix of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more.

As a result of the day to day changes in the search algorithms of Google, Bing, Yahoo, and other leaders in search, an SEO expert works in a dynamic environment that requires them to be continually learning, calibrating their abilities, and testing to find how the business is moving.