About The Certification
- Pay Per Click (PPC) is an eﬀective internet advertising model which helps in gaining traﬃc on the website. Publisher generates monetary beneﬁts only when the advertisement is clicked. ITlearn360 Advanced Pay Per Click program trains professionals in the ﬁelds of PPC and paid search. In the digital world, a PPC-certiﬁed professional is proﬁcient to display inﬂuential campaigns to target an audience based on expressed interests and demonstrated search history.
Who Is The Target Audience?
- Have learning and proﬁciency in diﬀerent form of Pay Per Click advertising.
- Be informed with the auction model, ranking algorithms, and post-click activity.
- Comprehend the diﬀerences between various search engines and how each one can aﬀect a campaign.
- Assess the complete market shared by search engines.
- Analyze past and future of Pay Per Click trends.
- Deﬁning, measuring and comparing keywords and choosing the best ﬁt for advertising model.
- Have a solid understanding of campaign settings, how to structure a campaign, and pricing models.
- Have proﬁciency in composing your own ads, developing landing pages, and using ad groups.
- Survey the market trends to decipher which PPC campaign works for other advertisers.
- Track the number of clicks and the return on investment to determine success for each of the campaign.
What Are The Requirements?
- Marketing Managers
- Digital Marketing Executives
- Marketing and Sales professionals are best suited but everyone can choose this course.
What I Am Going To Get From This Course?
- You will get the knowledge of Keyword Planner.
- Google AdWords.
|Training Duration||10 week|
Online Class Demo Dates
19:00 PM EST
We have 24×7 online support team available to help you with any technical queries you may have during the course.
You get lifetime access to the Learning Management System (LMS). Class recordings and presentations can be viewed online from the LMS.
Talent spiral certifies you as a Certified Expert based on the project reviewed by our expert panel.
Access your course from any device.It can be mobile and desktop too.