Pay Per Click

About The Certification

• Pay Per Click (PPC) is an effective internet advertising model which helps in gaining traffic on the website. Publisher generates monetary benefits only when the advertisement is clicked. ITlearn360 Advanced Pay Per Click program trains professionals in the fields of PPC and paid search. In the digital world, a PPC-certified professional is proficient to display influential campaigns to target an audience based on expressed interests and demonstrated search history.

Who Is The Target Audience?

• Have learning and proficiency in different form of Pay Per Click advertising.
• Be informed with the auction model, ranking algorithms, and post-click activity.
• Comprehend the differences between various search engines and how each one can affect a campaign.
• Assess the complete market shared by search engines.
• Analyze past and future of Pay Per Click trends.
• Defining, measuring and comparing keywords and choosing the best fit for advertising model.
• Have a solid understanding of campaign settings, how to structure a   campaign, and pricing models.
• Have proficiency in composing your own ads, developing landing pages, and using   ad groups.
• Survey the market trends to decipher which PPC campaign works for other advertisers.
• Track the number of clicks and the return on investment to determine success for each of the campaign.

What Are The Requirements?

• Marketing Managers
• Digital Marketing Executives
• Marketing and Sales professionals are best suited but everyone can choose this   course.

What I Am Going To Get From This Course?

• You will get the knowledge of Keyword Planner.
• Google AdWords.